School Giving Days are high-energy, short-term fundraising campaigns designed to rally your community around a specific cause or goal. When executed well, they can provide a significant boost to your Christian private school’s fundraising efforts. Here are some best practices to maximize your impact:
Plan Ahead: Laying the Foundation for Success
Don’t jump in without a solid plan. Start months in advance by:
- Defining a Clear Goal: What specific project or need will the Giving Day support? Make it tangible and relatable.
- Setting a Realistic Fundraising Target: Research past fundraising performance and community capacity.
- Building a Communication Strategy: How will you reach parents, alumni, faculty, and community members? Utilize email, social media, and even personal phone calls.
- Assembling a Giving Day Team: Recruit dedicated volunteers to help with outreach, social media management, and donor thank-you notes.
Engage Your Community: Create Excitement and Participation
Giving Days are about more than just asking for money. Focus on building community spirit and generating excitement:
- Share Compelling Stories: Highlight the impact of your school on students’ lives through testimonials, videos, and photos.
- Offer Matching Gifts: Secure matching gift commitments from generous donors to incentivize giving.
- Create Fun Challenges: Develop friendly competitions between classes, grades, or alumni groups.
- Express Gratitude: Acknowledge every donation, big or small, promptly and personally.
Leverage Technology: Streamline the Giving Process
Make donating as easy as possible by:
- Using a User-Friendly Online Platform: Ensure your giving platform is mobile-friendly and secure.
- Promoting Online Giving Heavily: Share the direct link to your giving page in all communications.
- Tracking Your Progress: Monitor donations in real-time and share updates with your community.
Remember, a successful School Giving Day is a reflection of your school’s values and the strength of your community. By following these best practices, you can create a memorable and impactful fundraising experience.
Transform the way you think about fundraising for your Christian school. Learn how you can fund your God Sized Mission.